Tokyo Wayfinding
This project is a rebrand of the city of Tokyo and a wayfinding system of the Ebisu ward. When I picture Tokyo I think of a city full of lights with a vibrant nightlife. The designs were based off a shape of a lantern which signifies tradition to the people of Japan. The use of geometric shapes and san serif text are used to express the modern-futurist vibe of the city. The color is coded red for food, purple for shops, and cyan for all attractions including transit stops. In addition an app was created to guide people around the district.