Turn it off

Turn it off is a campaign aimed to stop distracted pedestrians. With technology becoming more and more of a necessity in this age, the youth have become overly dependent on their mobile devices. With some brainstorming I decided that the root of the problem are the parents who are raising our youth. The concept of these posters revolve around the idea that parents of this generation are too attached to their devices. As a result they are passing down their bad habit hence the tagline “YOUR CHILD IS NEXT”. Your child is the next to become victims of these evil devices.